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If Content is King Graphic Design is Queen in Toronto
One of the biggest marketing challenges today is coming up with high quality content. A result is many people underestimate the importance of graphic design, especially in a city like Toronto. I...
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Discovering Your ‘Brand’
How to build stability and growth for your company’s services. Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do,...
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When to Use Creative Design Services
There are many different kinds of marketing-category firms out there, making it tough to decide which kind is right for your needs. Choosing wrong could mean you’re paying too much for services you...
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Tradeshow Design – the booth is Just the Beginning
Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to...
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Should Your Company Messaging Sell You or the Category
An important part of your marketing is the overall company messaging, which should change slightly based on audience segmentation. I first learned about this through Michel Neray from Essential Message...
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Your Digital Marketing Strategy; Are you there yet?
With all the trend reports talking about the age of digital marketing strategy, many companies are asking, “should we be doing more?” or even if they’re in the digital game. The first thing to remember...
View ArticleCMA Ontario Promotional Video
Video Concept and Production Challenge: CMA Ontario’s Professional Development Institute needed to promote a brand new course. Competing with a lot of other reputable options, they needed a way to...
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Top 5 Creative Marketing Ideas
Do you think you can’t compete for attention in a crowded market place? Or that it would cost too much to do it? Many give up before they start, thinking it’s just not possible, so why bother? Fear...
View ArticleTell Your Story With Motion Graphic Design
While ‘motion graphics’ has become a bit of a specialty form of design, the term really originated as a coverall for any computer generated animation – graphics that move. It’s not full-on computer...
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How to Set Marketing Budgets. And Why You Should.
What are two of the most important pieces of business wisdom you’ll ever hear? Large or small, every business needs a marketing strategy; and a marketing plan to make it happen. Once marketing budgets...
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Building a Foundation for Marketing Your Service
Before leaping into the creative, when it comes to marketing your service there are several key questions to ask yourself that will reveal the best methods for marketing your service, developing a...
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Who’s reading e-newsletters? More than you may think!
How many emails have you received and deleted today? If you’re a typical business email user, you send and receive about 100 a day, and you probably delete about 48% of them. So as the emails pile up...
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Graphic Design Versus Web Design
I am having déjà vu because I think we wrote about this a few years ago. However, so much as changed since then. What hasn’t changed is the divide between the two disciplines and the effect on clients’...
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What kind of creative services do you need?
There are many different firms out there providing different levels and styles of creative services. Instead of being sold on a firm’s benefits or portfolio and hammering them into your situation,...
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Sales and Creative Services Belong Together
You paid for creative services, placed an ad, mailed the brochure, created a spectacular website and e-marketing campaign. Now it’s finally happened — you get a lead. Then what? Believe it or not,...
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